In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” ( Forrester ) and “72% of B2B buyers use social media to research solutions to purchase.” ( DGR 2014 B2B Buyer Behavior Survey ) have a lot of B2B marketers focusing on content and social media programs that require far more resources and time to deliver leads than most business managers have patience for.

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The Hidden Value of Influencers in B2B Content Marketing

Tags: b2b, b2b marketing, content marketing, influencer marketing, SEO

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